Getting into a new industry is scary and exciting all at once. Change is good, they say. Network with your friends and family, they say. Then you find out that Auntie Susan hired another agent to sell her house — insert enthusiasm-crushing, stress-inducing emotions here.
As a new real estate agent, it’s common to expect those closest to you to support you; the reality is that those people will be the hardest to sell.
If you’re coming from a sales job with a commission-based income, this experience won’t come as a surprise. But, for those coming from salaried or hourly-paid positions with a steady income, it is often mind-blowing and crushing to the hustle and positive outlook of your new career. Don’t let it be.
New Real Estate Agent Expectations
As a new real estate agent, it’s common to expect those closest to you to support you; the reality is that those people will be the hardest to sell. When an owner’s house is their greatest asset, their retirement or their kid’s college tuition fund, it’s not something they gamble with. A professional will consistently outperform an amateur. When you add relationships and emotions into the mix, it’s not an easy task to convince a friend or relative to put all of that on the line.
If somebody close to you chooses to hire somebody else, don’t take it personally. In fact, ask them questions and find out what made them choose the person they chose, ask if they considered hiring you and why they ultimately went with somebody else. Take this feedback and use it to grow. If you’re new to sales, you’ll quickly learn that you’re bound to hear “no” far more often than “yes.” This is normal. The successful agents can push through the countless “no’s” and persist until they get more clients. As you continue in your career, the scale will tilt in your favour.
Working with a Real Estate Team
If you’re considering a career in real estate, consider working with a team. With a brand, supporting team members and proven processes behind you Auntie Susan may be easily persuaded.