Building an In-House Media Department

Picture of Adrian Trott

Adrian Trott

Adrian Trott is the co-founder of The Kormendy Trott Team and Renti, a residential property management company. With a reputation for innovative strategies and exceptional client service, Adrian has helped transform the real estate and property management experience for homeowners, tenants, and investors. Outside of work, Adrian is a tech enthusiast, fitness advocate, and family man dedicated to finding creative solutions for every challenge in the real estate world.

Building an In-House Media Department

It wasn’t long ago when using a mobile phone with a dirty lens was the norm for producing photos and video for real estate listings (the latter, less likely). Today the average REALTOR® hires a third-party company to assist –a move in the right direction!

Although the industry is progressing, hiring a third party does come with disadvantages; firstly, you’re working on their schedule; and secondly, they usually have a standard format and process.  The downside to the first is the obvious challenge of scheduling conflicts and getting your home on the market at the right time. The latter often results in missing the opportunity to showcase unique features and characteristics of a property.

The Benefits to an In-House Media Department

Taking the media department in-house enables us to create personalized marketing for each house we list for sale.  We put thoughtful consideration into the key selling points of a property, the likely demographic of buyers, and a campaign focused on showcasing those features and appealing to those buyers.

We’re able to provide a higher level of service to real estate investors with properties to lease too.  Due to the limited budget with lease listings, hiring a professional is often not feasible.  However, we’re able to produce professional photos that can then be virtually staged to ensure our rental properties are showcased at their best.

Having an in-house media department has expedited the process of preparing a home.  Even with our long list of features and services, we’ve been able to build an efficient system of processes and procedures that pump out gorgeous properties, garners tons of attention and sell and lease for top dollar, all within a short period of time.

Building a Media Department

. . . a full-time, in-house videographer with the vision of a full-blown media department was our goal.

As with any worthwhile endeavour, it’s time-consuming and expensive.  If you’re starting, consider utilizing services like Fiverr and UpWork to hire freelance editors.  Provide them with the raw footage to compile your masterpiece.  If you’re not able to shoot the footage, Indeed will help connect you with local talent to handle that too.

For us, a full-time, in-house videographer with the vision of a full-blown media department was our goal. We started by hiring one videographer, then another, then another.  We found the right people through trial and error, established a great process, and continued developing a finely tuned machine that showcases our clients’ properties at their best and simultaneously assists in creating Social content to tell the world about the KT brand.

To keep up with KT,  follow us on Insta and TikTok, Like on Facebook and Subscribe on Youtube.  If you’re busy like me, perhaps learning and listening via Podcasts is best; visit us on Soundcloud or search KT Confidential on your favourite streaming platform.

 

 

 

 

Picture of Adrian Trott

Adrian Trott

Adrian Trott is the co-founder of The Kormendy Trott Team and Renti, a residential property management company. With a reputation for innovative strategies and exceptional client service, Adrian has helped transform the real estate and property management experience for homeowners, tenants, and investors. Outside of work, Adrian is a tech enthusiast, fitness advocate, and family man dedicated to finding creative solutions for every challenge in the real estate world.

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Open House Terms & Privacy Agreement

for KT Open Houses

  1.  

1. Visitor Etiquette: All visitors are required to maintain a respectful and safe environment in our client’s property by adhering to the following etiquette guidelines unless otherwise directed by a representative of The KT Team:

  • Footwear: Please remove footwear upon entry to help preserve the property’s cleanliness.
  • Washroom Facilities: Visitors are kindly asked to refrain from using washroom facilities.
  • Personal Belongings and Furniture: For privacy and safety, please avoid touching personal belongings or opening furniture not part of the sale. Examples include dressers, media consoles, and most free-standing furniture.
  • Food and Beverages: Outside food and beverages are prohibited while touring the property.
  • Furniture: To respect our client’s space, please avoid sitting or lying on any furniture.
  • Pets: Pets are not allowed within the property.
  • Children: Parents and guardians are responsible for ensuring children follow these guidelines.

2. Visitor Tracking and Safety: To ensure the safety of our clients’ property and personal belongings and the security of our real estate agents, all visitors are required to provide accurate and complete contact information. This information is used to track attendees and ensure accountability.

3. Digital Communications and Follow-Up: By providing your contact information, you consent to receive digital communications from our real estate team, including information about this property, future open houses, and other relevant real estate opportunities. These communications may include marketing or promotional messages, and we aim to keep them relevant to your interests.

4. Opting Out: You may opt out of receiving digital communications at any time by contacting us directly at the contact points below or following the unsubscribe link provided in messages. Opting out will remove you from future marketing communications, although we may retain your contact information for internal records related to visitor tracking.

KT Realty
229 – 336 Bronte Street South
Milton ON L9T 7W6
[email protected]
1 (800) 617-0090

4. Prospecting and Sales Activity: Our real estate team may use your information for prospecting and follow-up purposes. We ensure these communications are conducted respectfully and aim to provide opportunities aligned with your interests.

5. Privacy and Data Protection: We respect your privacy and are committed to protecting your personal information. Your details will not be shared with third parties, except as required by law or for purposes directly related to the safety of open house events.

6. Acknowledgment: By submitting this form, you acknowledge that you have read, understood, and agreed to these terms and conditions. You agree to adhere to any additional requests or instructions the real estate agents provide to maintain a safe and secure environment during your visit.