Marketing, Marketing, Marketing …. Did you know that 90% of buyers begin their search online? Online marketing is crucial.
Facebook and Instagram are many people’s go-to sites for searching anything. That includes neighborhoods and homes for sale. These platforms’ targeted advertising capabilities are unbelievably effective at connecting our properties for sale with serious, prospective buyers. Traditional marketing no longer cuts it, make sure your Realtor is on top of this.
Ok, now you have that online buyers’ interest, it’s time to invite them to your open house. (Yes, open houses still work).
If you have been successful marketing your home online, the second opportunity that you have to connect with a buyer is when they visit your home. Using in-home marketing, properly lighting your home, keeping it clean and show-ready is key. In-home marketing such as table-top and floor stands can create the same experience one would experience in a builder’s model home. It’s also a great opportunity to showcase features and build value in upgrades that could easily be overlooked.
Lastly, you’ll want to create a professional looking property brochure. Having something of high-quality, something tangible that buyers can take with them is key to ensuring your home is memorable, among the 5 other homes a buyer views in a given day. With a nice brochure, it leaves a lasting impression and is likely something a buyer will hold onto to read and show to friends and family later.
There you have it, three great ways to market your home to today’s buyer. Get your online presence rocking with social media, run effective open houses, and wow them with your in-home marketing.
Use these ideas and it’ll be sure to bring you great results. Don’t forget to subscribe to our YouTube channel, so you can check out other videos but you can check out this one below!
And you can hit us up on social media, @kormendytrott, or you can call us any time at 1-800-617-0090.
Till next time!