On this podcast, episode 162, Adrian and Ariel talk about why Realtors don’t show selling prices in their “Coming Soon” properties. This podcast was made due to the anger of the general public with the concealing of the selling price.
The proper way to market a home should include coming soon flag poles, advertisements on social media including the details (Bathroom, square footage, listing date) without a price. The other end of the spectrum is just putting a sign on the lawn with 0 customer service and details about the property.
Although we provide the most articulated marketing strategy when selling a home, we still receive “Internet Trolls” that complain they can’t get the price ahead of time, that we are overpaid and a bunch of slanders. Most of the time, these people are either A) people who are not interested in buying or B) have 0 representation/ poor representation and have no guidance.
So why don’t we show the selling price? We don’t show because the market fluctuates on a daily basis. The day we start our advertisements and the day the house goes on the market, we heavily watch what is going on in the real estate market and create a strategic plan to give our clients the best offer that we can get them. This includes making the judgments for the best terms, the best conditions, the best closing dates, the best price, the best deposits, etc.
All of that and more on KT Confidential – Real Estate Podcast.
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Episode Breakdown:
00:00 – Intro
01:15 – Backstory
04:48 – How the KT Team does it
05:42 – Generating Interest
07:50 – Why we don’t show the price of a home
09:29 – Maximizing Opportunity
12:03 – Marketing Campaigns
14:22 – Secret Homes
16:01 – Outro
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Watch the previous episode here
Catch clips and highlights of the show here
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The founders, Ariel Kormendy and Adrian Trott, started The Kormendy Trott Team, a real estate team based out of Halton region in Ontario, after both being in need of a change from their successful careers in the automotive industry and both experiencing the lack of service being provided in the real estate industry. They kicked off their careers in 2011 and quickly became a top-performing team in the country, ranking 17th of approximately 200 for Century 21 in 2017; as a team of just the two of them compared to much larger teams. They decided that they needed to take their team from being real estate agents in Milton to the rest of the GTA and beyond by expanding and servicing more areas. The team has since grown to have an administrative arm, media department and successful sales team operating a smooth running and successful business. Follow them on social for behind the scenes info, real estate tips, industry secrets and more.
