The Truth Behind “Coming Soon” | KT Confidential E96

On today’s podcast, episode #96, Adrian and Ariel discuss the truth behind the “coming soon” marketing strategy.

In this current market we see everything from people holding offers on a certain night, exclusive listings, and “coming soon” promotional marketing. There are reasons why each of these strategies would be taken when selling a home. Some people are not comfortable with having the public enter their home with covid still among us and would prefer not to hold offers on a specific night. They would rather take them as they come. Some sellers however would prefer to show their home to as many potential buyers as possible in order to encourage a bidding war.

With low inventory in the market, getting your home in front of as many eyes as possible is a key step in generating interest amongst buyers and securing a multiple offers situation. But still this strategy could come at a cost as current buyers are becoming more and more frustrated with the multiple offer approach to selling as well as the artificial listing prices used to generate interest.

The truth behind coming soon advertising, do not take the face value of list prices in this market, and public listings versus exclusive listings. All of that and more on today’s episode of KT Confidential – Real Estate Podcast.


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Adrian Trott
Ariel Kormendy
Heather Karloff
Steve Bruman
Chris Behie
Jennifer Singh
Steve Cecchetto


The founders, Ariel Kormendy and Adrian Trott, started The Kormendy Trott Team, a real estate team based out of Halton region in Ontario, after both being in need of a change from their successful careers in the automotive industry and both experiencing the lack of service being provided in the real estate industry. They kicked off their careers in 2011 and quickly became a top-performing team in the country, ranking 17th of approximately 200 for Century 21 in 2017; as a team of just the two of them compared to much larger teams. They decided that they needed to take their team from being real estate agents in Milton to the rest of the GTA and beyond by expanding and servicing more areas. The team has since grown to have an administrative arm, media department and successful sales team operating a smooth running and successful business. Follow them on social for behind the scenes info, real estate tips, industry secrets and more.

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