Why Most Listing Descriptions Fail (And What Actually Sells Homes)

Content

Writing a listing description can make or break a home sale — especially in a slower market. In this episode of The Real Estate Podcast, Adrian Trott and Ariel Kormendy break down what actually matters in a listing description, what to avoid, and why overused buzzwords and misleading details hurt more than they help. From identifying non-obvious value and lifestyle storytelling to common mistakes agents make with square footage, ceilings, and embellishment, this episode offers practical, real-world guidance for sellers and realtors who want their listings to stand out for the right reasons.

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0:00 Intro
0:36 What buyers look at first when viewing a listing
3:15 Why storytelling matters
4:23 Stop describing what’s already obvious in photos
5:28 Misleading square footage
7:29 Writing for the right buyer (not everyone)
8:16 Location, lifestyle, and target demographics
9:55 Highlighting hidden upgrades buyers can’t see
11:33 When name-brand appliances actually matter
13:32 Common “do nots” in listing descriptions
15:47 “stunning”, “soaring”, “gleaming”…
16:35 Grammar, AI misuse, and real estate jargon mistakes
19:32 How to spotlight truly unique features
22:17 Outro/recap

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In 2011, Ariel Kormendy and Adrian Trott formed The Kormendy Trott Team, now often referred to as KT (thanks to our logo!). The foundation of KT is built on providing unmatched value and attention to detail in everything we do. From our ever-expanding, comprehensive list of exclusive services to our expertly trained team, you will receive the highest level of care throughout your entire real estate journey.

Originally a team of two in Milton, Ontario, the KT Team has grown into a large team of exceptional REALTORS®, a client-care department, and now includes KT Media, KT Commercial, and our sister company, Renti, allowing us to provide our clients with a complete lineup of genuine, professional, and proven services across Halton Region, Peel Region and the surrounding Regions within the Greater Toronto Area.

We’d appreciate it if you’d subscribe and follow us for behind-the-scenes footage, real estate tips, industry secrets, exclusive listings, The Real Estate Podcast, and more!

COMMENTS

HOSTS

Chris Behie

After buying and selling several homes with The KT Team, Chris knew he had to be part of it. A top performer at Toyota Canada for years, he shifted gears to real estate and hasn’t looked back. Known for his sharp communication, negotiation skills, and down-to-earth approach, Chris helps clients navigate the buying and selling process with confidence—especially families juggling busy home lives like his own. When he’s not closing deals, you’ll find him in Milton chasing adventures (and his two boys).

Steve Bruman

Steve Bruman is a Milton real estate agent known for his standout service, quirky humour, and endless patience—especially with first-time buyers and seniors. ASA-certified and a proud empty-nester, Steve brings energy, experience, and a personal touch to every real estate journey.

Robin Dasilva

Robin Dasilva is a trusted REALTOR® serving Milton and the surrounding area. Known for clear communication and steady guidance, she helps clients navigate every stage of the buying and selling process with confidence. Through her writing, Robin also shares practical insights and real-world experience to help homeowners make informed real estate decisions.
Adrian Trott

Adrian Trott

Adrian Trott, co-founder of The Kormendy Trott Team, began his real estate career in Milton and has since built a reputation for delivering exceptional results. Passionate about constant growth, Adrian is always finding innovative ways to improve services and create a better experience for clients. When he’s not navigating real estate transactions, you’ll find him snowboarding, exploring new destinations, or enjoying a good video game.

Email: [email protected]

Phone: (416) 707-8401

Ariel Kormendy

Ariel Kormendy

As co-founder of The Kormendy Trott Team, Ariel Kormendy blends real estate expertise with a creative flair for marketing, helping clients achieve their goals with confidence and ease. Outside of work, Ariel is a dedicated family man who loves exploring new cuisines, perfecting recipes in the kitchen, and enjoying good food with great company. His passion for connection shines through in everything he does, both personally and professionally.

Email: [email protected]

Phone: (647) 464-0957

GUESTS

No guests assigned to this podcast.

Open House Terms & Privacy Agreement

for KT Open Houses

  1. 1. Visitor Etiquette

    To help protect our client’s property and maintain a respectful and safe environment, all visitors are required to follow these guidelines unless otherwise directed by a representative of the Kormendy Trott Team:

    • Footwear: Please remove footwear upon entry.
    • Washroom Facilities: Please refrain from using washroom facilities unless permission has been provided.
    • Personal Belongings and Furniture: Please do not touch personal belongings or open furniture that is not included in the sale, including dressers, media consoles and other free-standing furniture.
    • Food and Beverages: Outside food and beverages are not permitted inside the property.
    • Furniture: Please refrain from sitting or lying on furniture.
    • Pets: Pets are not permitted inside the property.
    • Children: Parents and guardians are responsible for ensuring that children follow these guidelines.

    2. Visitor Registration and Safety

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    Your information may be retained as an internal record of attendance and used to contact you regarding this property, your visit and related real estate opportunities that may reasonably be relevant to your inquiry.

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    After registering, you may receive a text message or email containing information about this property, related listings, future open houses and relevant real estate opportunities.

    Where required, these communications will include identification information and an unsubscribe mechanism. You may withdraw your consent or opt out of future promotional communications at any time by using the unsubscribe link included in an email, replying STOP to an applicable text message or contacting us directly.

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    KT Realty
    229–336 Bronte Street South
    Milton, ON L9T 7W6
    [email protected]
    1 (800) 617-0090