In today’s episode, we dive into the art and science of pricing your home in a challenging real estate market. With fluctuating inventory and interest rates, we break down the three main strategies for home pricing: pricing below market value, pricing at market value, and overpricing to capitalize on potential demand. We share insights into when and why each strategy may work, what to consider as a seller, and the importance of market knowledge. Join us for a transparent, in-depth discussion to help you navigate your selling journey!
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0:12 – Intro
1:22 – Why Talk About Home Pricing? – Ontario’s Market Overview
4:17 – A Realtor’s Approach: Listing Conversation vs. Presentation
5:09 – The Three-Price Approach Explained
6:37 – Strategy #1: Pricing Below Market Value
7:23 – Pros and Cons of Underpricing
8:11 – Offer Nights and Buyer Interest
10:30 – Is Pricing Below Market Value Right in a Buyer’s Market?
12:30 – Situational Exceptions – When Underpricing Might Work
13:53 – Common Mistakes by Out-of-Town Agents
14:53 – Strategy #2: Pricing at Market Value
20:48 – Strategy #3: Pricing Above Market Value
28:22 – Outro/recap
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In 2011, Ariel Kormendy and Adrian Trott formed The Kormendy Trott Team, now often referred to as KT (thanks to our logo!). The foundation of KT is built on providing unmatched value and attention to detail in everything we do. From our ever-expanding, comprehensive list of exclusive services to our expertly trained team, you will receive the highest level of care throughout your entire real estate journey.
Originally a team of two in Milton, Ontario, the KT Team has grown into a large team of exceptional REALTORS®, a client-care department, and now includes KT media, KT Commercial and KT Property Management to provide our clients with a complete lineup of genuine, professional, and proven services across Halton Region, Peel Region and the surrounding Regions within the Greater Toronto Area.
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