Busting the Open House Myth: Who Really Benefits?
There’s a long-running debate in real estate circles: do open houses genuinely add value for homeowners, or are they just an opportunity for real estate agents to drum up business? The truth is, while agents do benefit from the exposure, a well-executed open house can be a powerful tool for homeowners too. It’s not just about filling a room with potential buyers—it’s about creating a buzz, getting feedback, and giving the property a chance to shine in a way that online photos can’t always capture. Ready to make your open house work for you? Let’s dive into some tips to help you get the most out of it.
How to Rock Your Open House and Get Those Offers Rolling In (and Boost Your Home’s Value)
Open houses are like speed dating for homes—quick, efficient, and (hopefully) a match made in real estate heaven. Ready to put your best foot forward and ensure your open house is a smashing success? Here are four tips to help you stand out and attract those eager buyers.
1. Get the Word Out Like a Pro
An open house is all about getting eyes on your place, so let’s make sure it’s not a well-kept secret! First, list the open house on the MLS—let’s make it easy for those house hunters to find you. Then, crank up the digital dial: Social posts leading up to the big day can garner attention from people who have been anticipating the new listing. For expert guidance or a free home evaluation, reach out today.
And don’t forget the good ol’ roadside signs! Placing them strategically, especially near busy intersections, can snag the attention of passersby. Keep in mind that many municipalities have by-law restrictions on the number of signs and location of them.
2. Extended Open Houses Trump the Status Quo
Ever noticed how open houses are like the brunch rush—all happening at the same time? Make your open house the one that doesn’t play by the rules. Keeping your doors open longer gives buyers the flexibility they crave, and when you’re the only one open late, they’re more likely to linger and really take it all in. More time = more potential offers. Win-win! From our experience, extending the typical hours by one hour will often result in visitors scheduling your property as the final destination.
3. Create an Experience They Won’t Forget
Once you’ve got folks through the door, it’s all about making sure they leave with your house on their mind. General suggestions like turning all of the lights on and having music playing contribute to a great experience, but your efforts before listing the home will play a big factor in wowing visitors. Check out our list of real estate services to better understand what steps are involved in preparing a home.
Pro tip: a little snack station goes a long way. Fresh cookies or a simple charcuterie spread can make a great impression. After all, who doesn’t love a little nibble while envisioning entertaining in their future kitchen?
4. Channel Your Inner Closer
This is your time to shine—cue the sales hat! An open house is your chance to show off all the best parts of your home, so be ready to highlight features and perks that set it apart from the competition. Engage with buyers, but don’t smother them. Ask what they’re looking for, why they’re moving, if they’re familiar with the neighbourhood, and don’t forget to get their contact info. A little friendly chat could distinguish between a looky-loo and a serious offer. Many real estate agents drop the ball here, and they may as well hire a hostess to open and close the door. There’s a finesse to engaging with visitors while not smothering them, providing value, and building rapport, coupled with excellent follow-up.
Need more expert tips on selling your home? Contact us for a free home evaluation or just a friendly chat with one of our experienced real estate agents near you. We’ve got your back!